Transform Your WordPress Site into a Lead-Generating Powerhouse

Ever felt like your website’s just… sitting there doing nothing? You’re not alone. Many small business owners in South Texas, especially those in McAllen, find themselves frustrated. They’ve got a website, yet ni modo, clients just aren’t coming in. Why is that?

As of January 2021, there are over 4.66 billion internet users globally and 600,000 new users online every single day. That means there’s a sea of potential customers out there, waiting to discover your business. But here’s the catch: capturing that audience isn’t just about having a fancy website — you need a strong landing page that turns visitors into leads.

The Importance of a Landing Page

So why should you focus on a landing page? Think of your homepage as your storefront; it’s great and all, but your landing page is like the special sales event that draws people in. It’s where you convince visitors to share their info, whether it’s an email address for a newsletter or a phone number for a great deal.

Let’s break this down: your landing page should serve a clear purpose, and it should do it well. It doesn’t just inform; it invites potential customers to take action, whether that’s signing up for a newsletter, downloading a free guide, or taking advantage of a sale.

What Makes a Great Landing Page?

Your landing page needs to be more than just visually appealing; it should be strategic. It needs straightforward forms to collect visitor information, clear CTAs (Call to Action) that guide users on what to do next, and captivating content that speaks directly to your target audience’s needs. No más boring content!

And let’s be honest — you don’t want to miss out on those leads by not having a solid landing page. Why? Because every lead you lose could have been a loyal customer.

Building a WordPress Landing Page

If you’re scratching your head wondering how to build this page, don’t worry! You’ve got options. You can either modify an existing theme for your landing page or use a plugin to simplify the process. As an expert in local web design, Ericks Web Design is here to help you navigate this.

Here’s a quick guide to get you started — seriously, it’s easier than you think:

1. Choose the Right Theme

Select a theme that suits your brand from the My Site > Design > Themes section in your WordPress dashboard. Or if you’re in the mood for something new, download and install a fresh theme that resonates with your style.

2. Simplify the Content

Less is more! Go to your My Site > Site > Pages and remove any extra content that’s not necessary. The goal is to keep the landing page clean and focused.

3. Set a Static Homepage

Don’t confuse this with your typical homepage! You want to ensure that the custom landing page is what your visitors see first when they click your main site. Just select the page you want to keep and set it as your static homepage.

4. Customize Your Page

Once you’ve removed distractions, click on Edit to add text, visuals, and your all-important contact forms. Make it personal and aligned with your brand.

5. Hit Publish

Last but not least, update your page and link it back to your main site. Voilà! You now have a landing page that can start capturing leads.

If you want more control or a unique design, you can even delve into creating a child theme and customize it from the ground up. But don’t worry, I won’t throw you into the deep end without support.

Make the Most of Your Landing Page

Once your landing page is live, it’s essential to monitor its performance. Check how many visitors are filling out the contact form — this data can inform your marketing strategy.

Have you noticed users bouncing off your page? It could be that your offer isn’t hitting the right notes with your audience. Keep trying different formats and content until you find what resonates.

Best Practices for Effective Landing Pages:

• Align Your Goals: Ensure your ad campaigns are consistent with what your landing page is promoting.
• Keep It Simple: Make it easy for visitors to take action! Fewer form fields means more conversions.
• Test: Evaluate what works best — experiment with different CTAs and copy.
• Design for Impact: Use engaging visuals that grab attention without cluttering.
• Leverage Social Proof: Add testimonials or user reviews to build trust.

WordPress Plugins to Help You Create Stunning Landing Pages

If you still feel overwhelmed, there are fantastic WordPress plugins to help you along the way:

• Elementor: A user-friendly drag-and-drop plugin perfect for beginners. Price starts at $49/year.

• Beaver Builder: Offers pre-built templates and an intuitive design interface that works seamlessly with most themes. Price: $99/year.

• Thrive Architect: Specialized for business, it focuses on conversion elements with over 325 templates to choose from. Price: $30/month.

• Slider Revolution: A visually stunning plugin that not only creates sliders but can also boost your landing page’s engagement. Price: $35/year.

• Divi: For you advanced users out there, this builder gives you total control with real-time editing and endless design possibilities. Price: $89/month.

Ready to take the leap? Don’t hesitate to reach out. Ericks Web Design, based right here in the Valley, can help you transform your website into a lead-generating machine. Hit us up, and let’s start crafting your ideal landing page today!

Check out our Web Design Services!

Whether you’re looking to revamp your site or create fresh content, we’re here to help you succeed!

Ready to upgrade your online game? Let’s talk!

Source:
https://blog.hubspot.com/website/create-wordpress-landing-page