The ultimate purpose of every website is conversion. Conversions can sometimes be a sale, but in most cases, they occur when you collect a lead. Proper website structure points all your visitors to one place, your contact form. However, that old adage applies....
WordPress is the most popular CMS in the world with almost 75 million sites depending on it. Unfortunately, it’s popularity makes it a prime target for hackers and malware. After all, if a cybercriminal gains access to one WordPress site, they then have the...
Designing a service business website presents some unique challenges. Getting one to rank on Google requires advanced planning and a pretty thorough understanding of how local SEO works. Convincing prospects to click on your website is an even bigger hurdle....
Your business cannot grow unless you accomplish two things, keep the clients you already have and acquire new ones. Sales and marketing are so important that Amazon lists over 86,000 books that claim to know the best way to convert leads into sales. Within the...
What does it cost to put together a good website? That is an important question, especially for companies wanting to expand their web presence. The problem lies with hidden costs. Very few people take into consideration all the factors that add to their...
If you own a service-based business and want to increase the number of businesses you generate online, then you need to read this article on How to Sell Your Services Online. As the owner of a service business myself, I understand exactly what you need to do to...
The key to success for your business lies with your marketing tools. An up-to-date, mobile-friendly website can provide you with more leads than almost any other channel. Since your website is so important, you want to hire a good web designer. With that in...
The word ‘web design’ is a lot like the word ‘snow’ to an Eskimo Inuit. They say that the Unuit have over 50 words to describe the word snow, which makes sense given their relationship with the environment. They need to describe what type of snow is good for...
We’ve all heard urban legends of people whose long-forgotten Star Wars figurines are worth thousands of dollars or the lucky guy who bought a $5 picture at a sale that ended up being a long-lost Renoir. Your mom may have thrown out your toys but don’t despair....
Web Designers usually adopt one of two approaches when they build a website. Either they subscribe to the idea of ‘design first’ or ‘content first.’ However, design first does not meet the needs of the users. Content first is a bad website strategy because it...
We have a morbid fascination with stories involving lost opportunities. Who hasn’t heard of someone who picked up a valuable item for almost nothing at a garage sale? Or the heir who discovers that his deceased relative never threw away his old baseball cards....
The purpose of this article is to explain what a custom website page template is, how it works and how it applies to your website project.But before we get into exactly what a page template is, let’s talk about why you need to know what it is.What is a Custom...
Introduction: Why Boston’s street systems are so bad and how that relates to your website redesign projectIf you have an existing website and are thinking of a redesign, I’m about to share with you one of the biggest mistakes most people make and how to avoid...
Why WordPress Website Design for Your Business?If you have questions about WordPress web design you’re in the right place.But first I wanted to talk to you about the Medieval crossbow, how it was outlawed by the Pope and why that relates to choosing it for your...
BAD WEBSITES – THE 40 WORST WEBSITES ON THE WEBAre you looking for the best websites on the web? You’re in the wrong place!Today, we will be looking at bad websites. The 40 worst websites on the web to be precise.But these aren’t just regular ‘bad websites’,...
Web designers put a lot of effort into the design of a website header, but all too often, the website footer is nothing more than an afterthought. It is true that the header will create the first impression with your visitors. But, it is often in the footer...
I know a secret about Internet marketing that you may not and it directly affects how you should layout your website homepage.Here you go…The Internet – all of it – is nothing more than advertising.I am not just referring to the ads that appear on Google Search...
Hiring a professional website designer isn’t cheap. The cost of working with a design firm can start at $5,000 and go up from there. So, why then would you pay so much money for a new website when you could use another service such as Squarespace, Wix, and...