I know a secret about Internet marketing that you may not and it directly affects how you should layout your website homepage.Here you go…The Internet – all of it – is nothing more than advertising.I am not just referring to the ads that appear on Google Search...
Hiring a professional website designer isn’t cheap. The cost of working with a design firm can start at $5,000 and go up from there. So, why then would you pay so much money for a new website when you could use another service such as Squarespace, Wix, and...
A website design RFP (request for proposal) is where you send a document to several website design firms for the purpose of them all competing and bidding for the chance to work with you. An RFP can range from being just a few pages to as many as 20 to even 100...
Website ToolsI owe a lot to Tim Ferriss. It was his book The 4 Hour Work Week which inspired me to quit my job eight years ago and embark on my entrepreneurial venture which ultimately turned out to be Ericks Webs.I recently got to see Tim live in San...
WordPress is by far the most popular content management system (CMS) in existence (they powered 32% of the Internet), primarily due to its tremendous ease-of-use, and the fact that even a novice can be posting blogs on the very same day after setting up a...
So, you’ve decided to get a new website and you need it completed ASAP!Before you go running off jumping into a project, take a moment to review some of the most common pitfalls that delay a website project and end up costing you precious time and money.Once...
The main goal of your marketing design should be in line with your business products and services to potential clients who need them. The purpose of a marketing design is to educate and convert visitors.In this article, we will talk about two of my favorite...
If you want to measure website performance, one of your more valuable tools is Google Analytics. There, you can measure traffic, its source, and what people do once they click through to your site. Each of Google Analytic’s metrics provides you with valuable...
The first step in building a website is to register your domain name and the second, and arguably the most important is to find a good web host. While domain registry is pretty straightforward, web hosting is not. More often than not, you get what you pay for...
Here are 3 FREE resources you can use to gain insight into competing websites. You’ll find out important information you can use to your advantage.How much traffic do they get each month?What is the demographic of their audience?Which other websites are related...
Business owners need to keep an eye on their bottom line. For the short-sighted entrepreneur, this means purchasing a cheap website. But, for those with vision, they know that their website is a tool for business growth. Instead of shopping for cheap websites,...
They say a picture is worth a thousand words, but these days most stock photo websites bring one word to mind.Meh.Or perhaps blah.In any case, it’s hard to find great looking stock photos. It’s even more difficult to find great looking stock photos that are...
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Holiday Shopping Trends for Small Business Owners: What You Need to Know! Ever felt like the holidays sneak up on you? One minute you’re enjoying a warm cafecito, and the next, it’s time to deal with the holiday shopping rush. And if you’re in marketing or running a...
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AI & Sales: What’s Coming in 2024? Ever wondered if AI could actually boost your sales without replacing your team? You're not alone! Many business owners are asking the same question. With all the buzz around artificial intelligence, it can feel overwhelming —...
Unlocking Your Data’s Potential: The Power of Data Profiling for Small Businesses Ever feel like you’re drowning in a sea of numbers and metrics, wondering which ones actually matter for your business? If you’ve ever looked at data reports and felt overwhelmed, you’re...
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Is Your Email Marketing Game Still Strong, or Has It Fizzled Out? Ever wonder if email marketing is still a thing? You might think it’s as outdated as flip phones. But let me tell you, it’s very much alive and kicking! In a recent report from HubSpot, around 80% of...
Transform Your WordPress Site into a Lead-Generating Powerhouse Ever felt like your website’s just... sitting there doing nothing? You’re not alone. Many small business owners in South Texas, especially those in McAllen, find themselves frustrated. They’ve got a...
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Elevating Your Business Game: The Power of Lead Nurturing and Content Marketing Ever feel like your website is just sitting there, collecting virtual dust? Or maybe you’ve put in the effort to set up your social media profiles, but the leads just aren’t rolling in...