by Erick Castillo | Feb 24, 2025 | Branding, Conversions, WordPress
You build a brand identity with more than just a name and a logo. Rather, branding is the whole STORY of who you are. Branding includes the LOOK, PURPOSE, and PERSONALITY of your business and it’s important that your branding stays consistent both online and offline....
by Erick Castillo | Feb 22, 2025 | Branding, Conversions, SEO, Web Design, WordPress
There are a number of steps involved in building your business online. Find out where web design falls in that timeline and what you must do beforehand and what happens afterward. This can help you develop realistic expectations for your web design project. It will...
by Erick Castillo | Feb 19, 2025 | Branding, SEO, Traffic, WordPress
Back in the day, Seinfeld aired one of its most memorable episodes, titled “Master of Your Domain.”We won’t go into the specifics but the gist was that there was a bet to see who could stick to a plan without succumbing to impulse or temptation. The person who...
by Erick Castillo | Feb 18, 2025 | Branding, Security, Trends, Web Design, Web Development, WordPress
Every year or two, “experts” come out of hiding and spout off about the death of web design. Then, after stirring things up, they slink back to their corners and business continues as usual. Web designers continue to develop proposals, accept new clients, and build...
by Erick Castillo | Feb 10, 2025 | Blog, Branding, Conversions, Resources, SEO, Traffic, Web Design, WordPress
Introduction: Why Boston’s street systems are so bad and how that relates to your website redesign projectIf you have an existing website and are thinking of a redesign, I’m about to share with you one of the biggest mistakes most people make and how to avoid it.But...
by Erick Castillo | Feb 9, 2025 | Blog, Branding, Resources, Security, SEO, Traffic, Web Design, WordPress
Why WordPress Website Design for Your Business?If you have questions about WordPress web design you’re in the right place.But first I wanted to talk to you about the Medieval crossbow, how it was outlawed by the Pope and why that relates to choosing it for your next...
