You’re searching your phone, riding on the bus, desperately trying to find that discounted matching pajama set you saw last week, purchase it, and stop by the store for pick up so you don’t show up empty-handed for grandma’s holiday dinner. But the confusing...

Picture this: Lisa, a small business owner, finally gets a second to breathe. She pulls out her phone and decides to check her website. But what she sees…is a nightmare. Her site loads slowly. She has to pinch and zoom just to read the text. And the buttons?...

Web fonts bring personality to your site, but they also add weight. And if your fonts take too long to load, users are left staring at a blank screen. Even worse, your site might look unstable as text shifts unexpectedly. This also hurts Core Web Vitals — the...

As a small business owner, you wear many metaphorical hats. Marketer, accountant, customer service rep — and even web designer. For your physical store or office, it’s easy to notice if the paint is peeling or the furniture is outdated. But when did you last...

Did you know, 96.55% of websites never receive a single visitor from Google? We could hardly believe it either! That’s right– countless businesses are making this simple mistake every day — They create beautiful, content-rich sites, but forget to tell the one...

If just reading the phrase “image format” freaks you out —hold on. Stay with us for one second. JPEG. You know that one, right? PNG. Hey, you’ve heard of that, too! Those are both image formats. And WebP and AVIF are just two different, slightly newer...

You build a beautiful website with engaging content and start sending customers there. You’re in an exciting situation, especially if you’re just starting online. But after a week of being online, you noticed your site’s loading slower than a sloth on a lazy...

Some people say Elvis Presley was the greatest performer of all time. We say the SVG file format is a close rival. You see, Elvis always delivered. His personal mantra was, “Taking care of business,” abbreviated as TCB on his jewelry. Source And you could say...

Imagine having to wait five seconds for each image when scrolling through Instagram. Can you think of anyone wanting to wait that long for each image to load? We don’t think so. Images, though necessary, can be tricky to work with. They add a lot of bulk to the...