How do consumers pick between one provider and another? After all, there are a lot of similar products out there to choose from. The answer is branding. Branding differentiates one website from its competitors. This sounds elementary, but very often companies...
Website ToolsI owe a lot to Tim Ferriss. It was his book The 4 Hour Work Week which inspired me to quit my job eight years ago and embark on my entrepreneurial venture which ultimately turned out to be Ericks Webs.I recently got to see Tim live in San...
Once you’ve decided that it’s time to redesign your website, then you will need to find a web designer.I know that many of you are thinking, “I don’t need a web designer. I can just have my cousin do it.”Let’s take a quick walk down memory lane and revisit the...
WordPress is by far the most popular content management system (CMS) in existence (they powered 32% of the Internet), primarily due to its tremendous ease-of-use, and the fact that even a novice can be posting blogs on the very same day after setting up a...
What’s your website’s bounce rate? Is it too high? How do you reduce bounce rate?If you can reduce your bounce rate, you can get more visitors coming to your site and make more money.If your website is making money right now, this will help you make more...
Do you have a website that doesn’t bring you as many leads, you would like? Would you like to know how to get leads on a regular basis? The answer lies with your offer. When you use directed content, you narrow your audience. Done correctly, you then eliminate...
So, you’ve decided to get a new website and you need it completed ASAP!Before you go running off jumping into a project, take a moment to review some of the most common pitfalls that delay a website project and end up costing you precious time and money.Once...
The main goal of your marketing design should be in line with your business products and services to potential clients who need them. The purpose of a marketing design is to educate and convert visitors.In this article, we will talk about two of my favorite...
Getting your message to the right prospects presents a challenge. First, your website needs to rank in Google; then you have to entice the user to click on your URL. Most website marketers focus on these two hurdles and forget about the third obstacle. Even if...
When was the last time you updated your website? The average lifespan of a web design only is only 3-5 years. If it’s been longer than that, you should probably take a look at your site to see if it needs a redesign. After all, your customers will form their...
Redesign Website Without Losing SEOIf you’re looking to redesign your website but are scared to do so because you might lose SEO rank, then read on. This article was written just for you.Have you ever heard of the website Plenty of Fish?The guy who built the...
You might not know this but for most of my 20’s I was pursuing a career of being a professional Opera Singer.During this time I had the opportunity to travel the world to places like Italy, Germany and Austria learning from the some of the best musicians...
If you want to measure website performance, one of your more valuable tools is Google Analytics. There, you can measure traffic, its source, and what people do once they click through to your site. Each of Google Analytic’s metrics provides you with valuable...
The first step in building a website is to register your domain name and the second, and arguably the most important is to find a good web host. While domain registry is pretty straightforward, web hosting is not. More often than not, you get what you pay for...
Here are 3 FREE resources you can use to gain insight into competing websites. You’ll find out important information you can use to your advantage.How much traffic do they get each month?What is the demographic of their audience?Which other websites are related...
NOT ALL WEB HOSTS ARE THE SAME! When it comes to slow page loading speeds, it probably has nothing to do with your web design. You can optimize, compress, and cache all you want. However, if your host is not top-notch, speed issues can be created by a...
The most important step in creating a website comes before your developer ever writes a single line of code. In order to build the best possible website, you should first create a website sitemap. Failure to properly develop a sitemap causes many projects to...
Typically, the task of redesigning the company website falls to someone in the Marketing Department. If you think about it, the marketing team is the best choice, because the ‘marketing first’ approach to website redesign is the best strategy for success. The...